A wide range of techniques, solutions, tools and skills.
With over 15 years’ experience in a wide range of sectors, we help companies and institutions in Africa to better understand their markets and targets by providing them with reliable, solid data and information.
Our research is based on both traditional and more innovative approaches to Digital & Social Media research.
Analysis of existing situation
Exploration of existing data
Desk review
Qualitative approach
In depht interviews,
Ethnography,
Focus groups,
Co-creation workshops
Quantitative approach
Design and dissemination of questionnaires,
Face-to-face interviews – CAPI (Computer Assisted Personal Interviews), CAMI (Computer Assisted Mobile Interviews)
Analysis of results
2.0 approach
Tests sur les réseaux sociaux
They trust in us !
