A Team of Experts
All of the members of the team have at least 10 years of significant experience in marketing research. They master all research techniques, both qualitative and quantitative, and have expertise in many sectors of activity.
Around the agency’s employees, we have built up an ecosystem of recognized experts in their field, who occasionally intervene on projects to provide complementary skills: qualitative researchers, sociologists, semiologists, communication experts, etc.
You can be sure that you are in the right hands!
Sherita de SOUZA-KOFFI
Founder and Managing Director of Insight Plus
Market research expert
20 years of experience in market research and consulting
Sherita’s background and experience in client service is primarily in two areas: qualitative research and marketing consulting.
A marketing graduate, she has 20 years of extensive experience in the research profession.
She is skilled in trend analysis and forecasting in qualitative research and brand building, development and positioning in marketing consultancy.
She has conducted several studies in Africa and Europe in different sectors. She has worked in various international and pan-African research institutes.
She also has a decade of experience in multinational companies.
She has acquired and consolidated good managerial skills through the Program for Management Development at the IESE Business School in Barcelona.
A qualified field team
We have a large pool of experienced interviewers. They have a minimum of two years of higher education. Our agents are used to collecting data using electronic collection tools.
For each of our missions, our agents undergo a rigorous selection process following training sessions to ensure that they have a very good understanding of the issues to be addressed. In addition, our supervisors reinforce the action of the interviewers through daily checks of the data collected.